Marketing your own business can be really hard, self promotion doesn’t come naturally to everyone. Writing your ‘business story’ can really help the process.
Customers who engage with you (as a brand) are more likely to recommend you to their friends, are more easily converted into sales and will usually become repeat customers and your story is one way to effectively communicate the value of what it is you do.
Plus, the process of mapping out your own business story will give you a clear idea of who you are, how you got there and what you have to offer that differentiates you from your competition.
Finding your story may not be easy, but this handy infographic is a great way to start.