Pinterest 101


If you’ve been living under a rock and think that ‘Pinterest’ is a typo, then this is your 101 guide to the worlds fastest growing social networking platform.

What is Pinterest?

Pinterest is a virtual pinboard where users can collect and share visual inspiration from around the web through the ‘pinning’ of images. The images can be organised into theme-based collections called ‘boards’ and users can browse other people’s boards, ‘re-pin’ images to their own boards, ‘like’ individual pins as well as make comments on a pin.


  • It was launched (private Beta) in March 2010.
  • It has already joined Google and Facebook as one of the top 3 social networking platforms.
  • There were approx 11.7 million users as of January 2013, most are women.


  • “Pin” – an image or video that has been uploaded or sourced from a link on a website.
  • “Board” - where the pins are located, users can have multiple boards to theme and organise as they like.
  • “Repin” – to pin an image from another users existing collection of pins.


Tag other users

As with Twitter, you can mention or ‘tag’ other users that you follow by typing the @ symbol in front of their user names. That user will be notified of your tag.

Autofill text when pinning

When you want to pin an image from the web, highlight the desired text before hitting the Pin It button. The text will then automatically become the Pins description.

Add a price label

If pinning a product then include the dollar or euro sign with the price in the description and a price banner will automatically be placed over the corner of the pinned image.

See what’s being pinned from your own site

Type the following URL into your browser to see what has already been pinned from your website.

Find the original source of a photo

This is not only useful but ethical too. If for some reason an image has not been credited then the following steps should help:

  1. Right-click the image/pin and select “Copy image URL”.
  2. Then head to and click the camera icon in the search bar.
  3. Paste the image URL, hit Search, and browse through the results until you find the image’s original source.

Next week I will share a few Pinterest tools that can make pinning more productive, more interesting or just more fun; in the mean time, get pinning..

SEE YOU THERE {Follow me on Pinterest} 

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